19/10/2020 - CustomerShopping cart, quick checkout, real-time inventory access…all of this is now available on Smartengo, Vallourec’s e-commerce platform. Released in September 2020, Smartengo 2.0 has undergone an extensive makeover to optimize the user experience at every step of the online customer purchasing journey. We talk to the Vallourec digital team to learn more about the exciting improvements to Smartengo.
Our initial website objective was to generate leads by offering products available to purchase in Europe. Eighteen months later, our core value proposition of "Fast. Easy. Reliable" is still very relevant, however, our objective is now more ambitious.Thomas Bordenave E-Commerce Business Owner
From online lead generation to e-commerceOnline lead generation enables businesses to identify potential customers for their products and/or services. And the initial Smartengo website accomplished just that: customers were able to connect with Vallourec sales teams to express interest in a product. But the final sale was generally concluded offline. Additionally, the number of products on display was often limited, and stocks availability was not updated in real time.
The new site offers direct, real-time access to available products and prices. Now, it’s easier than ever for customers to select products and add them to their shopping cart.Logan Bertau Vallourec E-Commerce Product Owner
+1,000 Vallourec products available to purchase in just one clickToday, Smartengo offers more than 1,000 products—across all Vallourec product lines worldwide—for sale online at market price. In addition, customers can request specific products that are not currently on display on the website via an “on-demand” system. And thanks to improved logistics, delivery times are faster than ever.
Supporting customers even through lockdownFor the digital team, the e-commerce website project was developed over an eight-month period—a challenging timeline that also included two months of lockdown across much of Europe. Given the unprecedented situation, the immense benefits of an online sales solution quickly became obvious to all.
During lockdown, the existing site was essential to supporting our customers, and our sales team. Customers could get in contact easily, and obtain a quotation. And the sales team were able to organize online meetings with customers and share information from the site as part of the conversation.Geoffroy de Roffignac Director of Online Business