Vallourec launches Smartengo China, its e-commerce platform dedicated to the Chinese Market Smartengo E-commerce China has been officially launched on March 23rd, 2022, providing Chinese customers with a faster, easier and more reliable online platform.

04/14/2022 - Digital
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Vallourec is a world leader in premium tubular solutions. With a worldwide presence in over 20 countries, integrated production sites and state-of-the-art Research and Development (R&D), the Group provides solutions for a wide range of energy and industrial markets, including oil and gas, power generation, and industrial applications as mechanical engineering and building structures.  

Vallourec launches Smartengo China, its e-commerce platform dedicated  to the Chinese Market

To meet the specific needs of the Chinese market, Smartengo E-commerce China has been officially launched on March 23rd, 2022, providing Chinese customers with a faster, easier and more reliable online platform to source Vallourec’s products manufactured in China.  

Since launching in 2019, Vallourec’s global Smartengo e-commerce platform has proved a resounding success. In the wake of this victory, Vallourec teams in China have created a specific portal for their market.

Just two years post-launch, 2021 was already a great year for the global Smartengo platform, and results have far exceeded 2020. The huge uptake for Vallourec’s global platform inspired teams around the world to launch  a region-specific platform.

Vallourec launches Smartengo China, its e-commerce platform dedicated  to the Chinese Market

Teams in China began work on their version in 2021, quickly realizing that a successful result would require more than just linguistic translation. It will be vital to also tailor the range of products displayed to the specific needs and challenges of the Chinese market.  

Vallourec launches Smartengo China, its e-commerce platform dedicated  to the Chinese Market

The costs of building and hosting a website in China are high, however, so teams in China first had to fully understand how such a platform could serve consumers. To achieve this, Chun Zhang, Smartengo China E-commerce Manager, has worked with the sales staff to gain a better understanding of the market and the preferences of buyers in China’s sophisticated digital marketplace. Chinese buyer preferences include greater flexibility on minimum order amounts and shorter lead times for products commonly used by Chinese companies. Chun’s sales colleagues then approached their customers to identify the most popular products and dimensions. They provided data to enable Chun to make the best product selections, define the right pricing and identify strategically important items to keep in stock.

Through the platform, the complete purchasing process will be easier for customers. The platform offers oil country tubular goods (OCTG), coupling stock, process pipes, and steam tubes and pipes (STP). For the first time, Vallourec Tianda (Anhui) Co., Ltd offers very short lead times and quick access to a wide range of items kept in sufficient stock. Users will be able to download instantaneous quotations directly from the platform and place purchase orders (POs) in only a few additional clicks. Customers can also get in touch directly with the support team through live chat. In addition, the Smartengo team made the decision to host the website in China in order to make the platform faster for Chinese users, boosting efficiency and ensuring a positive client experience. The Vallourec name continues to reassure customers, instilling confidence in both the service provided and the quality and reliability of the products purchased. 

In the future, Vallourec’s team will continuously improve the platform, working in an agile way to release new features on a regular basis. China’s platform also opens the door to a range of other exciting possibilities for the future. 

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