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Vallourec launches an Instagram account

22/10/2019 - Digital

After 5 years on social media, Vallourec “online” writes a new page of its history by opening an Instagram account.

Vallourec on social media: a history

The Group has been present on three social networks – FacebookTwitter and LinkedIn – since 2014. Each network reflects our fundamentals – passion, stringency and diversity – in its own way, and supports our strategy in an innovative and qualitative manner.
Number of Vallourec followers on social media

Vallourec on social media: a 5-year journey

Employee advocacy

In 2019, we have crossed a new line in the development of our digital approach, by implementing employee advocacy: a program destined to make our coworkers create a social media account, showcase their expertise and become the ambassadors of their Group. Managers and employees were ready to participate and talk in the Group’s name!
Proximity

Social networks have created more proximity with potential candidates who are interested in our offers and have favored a more direct and human exchange. LinkedIn in particular has allowed me to build breeding ground for talent, while Twitter allows me to talk to my peers from human resources or the oil and gas world, and stay informed on what happens elsewhere in HR or in industry in general.

Samantha Lachaize Recruitment Manager
Network
Tatiana Kalmykova

I make every effort to help our coworkers build their community on social media. It is essential to identify everyone's individual needs and answer their questions. Several people have taken the leap and quite enjoy social media now.

Tatiana Kalmykova Community Manager

Why an Instagram launch?

Instagram is a social network destined to shared pictures and videos. It’s an excellent way to strengthen the visual impact of the broadcast information: it has been proved that the human brain remembers 20% of what it reads, and 80% of what it sees in a picture (source: codeur.com - in French). Launching a new social media account allows us to reach a younger audience in particular: indeed, 41% of all Instagram users are under 24 years old!

2019 Instagram Key Figures
Experience
Heloise Rothenbuhler

We are proud to show on our account the most beautiful photos of our products, plants and coworkers, and to feature the countries in which the Group is present. These pictures display another face of Vallourec and its activities. We hope the Instagram experience will be as enriching for you as for us!

Heloise Rothenbuhler External and Internal Communications Manager