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A solution beyond tubes…

With Vallourec.smart, the Group offers its customers enhanced support, featuring services at each stage in their value chain.
04/13/2021
Digital

A solution beyond tubes…

14/04/2021 – Trends

With Vallourec.smart, the Group offers its customers enhanced support, featuring services covering the entire value chain associated with the tube’s life cycle. An approach incorporating digital solutions to better meet customers’ operational efficiency needs.

Going beyond tubes and offering augmented solutions has always been part of Vallourec’s core identity – as in the case of the assistance services linked to its historic product, VAM® connections. This positioning is now being strengthened with the Vallourec.smart range of services, covering all customer processes – from engineering to logistics and construction, encompassing the complete life-cycle of customer assets (oil wells, pipelines, industrial products…).

Characterized by the alliance of field services and digital solutions thanks to the Smartengo solution. “We are moving from product supply to turnkey, ready-to-use solutions,” explains William Gamisans, Service Line Director at  Vallourec. This paradigm shift is particularly illustrated by the establishment of a VMI (Vendor Managed Inventory) service for ADNOC, combining product supply, stock management and preparation of tubes for use on construction sites.

“Execution of this project requires new resources, particularly a services infrastructure, the Smartengo Inventory digital solution, effective coordination of customer and plant scheduling, as well as financing for stocks of tubes pending their use. This project reflects changing de- mand among our customers, who are no longer satisfied with the supply of a product, even for their most technical needs – they now expect comprehensive support. This is a real market trend,” explains William Gamisans.

With Vallourec.smart, our unique selling proposition is twofold. Firstly, we always start from the customer’s use case in order to offer them real added value. Secondly, we aim to improve our customers’ performance beyond the Vallourec tube. Our solutions are therefore tailored to optimize their processes and are not limited to tubes
William Gamisans
Service Line Director

Smartengo solution - 100% digital, 100% customer-centric

Four value-added dimensions for all tube no matter the brand

As well as… 
Smartengo e-commerce -  An online sales platform for Vallourec products and services
1 internal digital innovation incubator – the Booster – to rapidly test new solutions, identify their potential markets and suitability to customer use cases before marketing them
1 team, fully integrated into the Service Line, to combine digital solutions and field services

2 questions to Grégory van den Perre

In charge of the Booster, the Smartengo digital innovation incubator

How is data at the heart of Smartengo’s development? 

Data is a fantastic lever for enhancing the value provided to our customers. But it is not only a matter of collecting it, it has to be analyzed, monitored and put into context…  
That is the job of our team in the data office, comprising data engineers, data analysts and data scientists with highly complementary profiles: to analyze and exploit this data based on actual customer needs.  

How is Vallourec different in its data management?  

Let me illustrate with an example: with Smartengo Best Fit, we collect all the dimensional data from the tube ends.
But the raw data is only useful when it enables us to make recommendations or construct predictive scenarios. And that is made possible thanks to our knowledge of the business and the customer, which give our approach legitimacy and relevance. This combination of operational excellence and data expertise is a strong point of differentiation for us. 

Raw data is only useful when it enables us to make recommendations or construct predictive scenarios. And that is made possible thanks to our knowledge of the business and the customer, which give our approach legitimacy and relevance. This combination of operational excellence and data expertise is a strong point of differentiation for us. 
Grégory van den Perre