{"id":4291,"date":"2020-10-19T09:00:00","date_gmt":"2020-10-19T09:00:00","guid":{"rendered":"https:\/\/www.vallourec.com\/news\/plateforme-e-commerce-smartengo-repensee\/"},"modified":"2020-10-19T09:00:00","modified_gmt":"2020-10-19T09:00:00","slug":"plateforme-e-commerce-smartengo-repensee","status":"publish","type":"news","link":"https:\/\/www.vallourec.com\/fr\/news\/plateforme-e-commerce-smartengo-repensee\/","title":{"rendered":"Plateforme e-commerce Smartengo repens\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4291\" class=\"elementor elementor-4291 elementor-4286\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f92df9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0f92df9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb53e24\" data-id=\"fb53e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31db476 elementor-widget elementor-widget-spacer\" data-id=\"31db476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd431f elementor-widget elementor-widget-title\" data-id=\"bdd431f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div>\n      <h2 class=\"title-h2 text-left \" id=\"\">Plateforme e-commerce Smartengo : un site repens&#233; pour faciliter les achats en ligne des clients<\/h2>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275b654 elementor-widget elementor-widget-text-editor\" data-id=\"275b654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #009ee0;\">19\/10\/2020 &#8211; Client<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc1e725 elementor-widget elementor-widget-spacer\" data-id=\"bc1e725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e40a07 elementor-widget elementor-widget-spacer\" data-id=\"2e40a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04dd01 elementor-widget elementor-widget-text-editor\" data-id=\"d04dd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Panier d&rsquo;achat, paiement rapide, acc&egrave;s aux stocks en temps r&eacute;el&#8230; toutes ces fonctionnalit&eacute;s sont maintenant disponibles sur Smartengo<sup>TM<\/sup>, la plateforme e-commerce de Vallourec. Lanc&eacute;e en septembre 2020, Smartengo<sup>TM<\/sup> 2.0 a fait l&rsquo;objet d&rsquo;une refonte compl&egrave;te afin d&rsquo;optimiser l&rsquo;exp&eacute;rience de nos clients &agrave; chaque &eacute;tape de leur parcours d&rsquo;achat en ligne. Entretien avec l&rsquo;&eacute;quipe digitale de Vallourec pour en savoir plus sur les am&eacute;liorations phares apport&eacute;es &agrave; Smartengo<sup>TM<\/sup>.&nbsp;&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa6d62 elementor-widget elementor-widget-spacer\" data-id=\"2aa6d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545b81f elementor-widget elementor-widget-spacer\" data-id=\"545b81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a6829 elementor-widget elementor-widget-text-editor\" data-id=\"b9a6829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lors du lancement de la premi&egrave;re version <a rel=\"noopener noreferrer\" href=\"http:\/\/smartengo.vallourec.com\" target=\"_blank\">du site e-commerce,<\/a> en mars 2019, sa proposition de valeur s&rsquo;exprimait &agrave; travers trois mots simples : <strong>&ldquo;Rapide. Facile. Fiable&rdquo;.<\/strong> \u00ab\u00a0Rapide\u00a0\u00bb en r&eacute;f&eacute;rence &agrave; la promesse du site d&rsquo;offrir &agrave; ses clients des d&eacute;lais raccourcis. \u00ab\u00a0Facile\u00a0\u00bb pour insister sur le fait que seuls quelques clics sont n&eacute;cessaires pour g&eacute;n&eacute;rer un devis. Et \u00ab\u00a0fiable\u00a0\u00bb pour mettre en avant l&rsquo;offre de produits authentiques disponible sur le site.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ec2f8 elementor-widget elementor-widget-spacer\" data-id=\"b2ec2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa74b2 elementor-widget elementor-widget-spacer\" data-id=\"bfa74b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfe827 elementor-widget elementor-widget-testimonial\" data-id=\"cbfe827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial w-full md:mt-[79px] md:mb-[44px] my-0 relative\">\n  <div class=\"md:block hidden absolute right-0 -top-[79px] custom-padding-right\"><svg width=\"146\" height=\"146\" viewBox=\"0 0 146 146\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M125.143 72.2502H84.1787V11.1787H145.25V73.0002C145.25 106.84 117.924 134.414 84.1787 134.817V115.458C107.249 115.056 125.893 96.1647 125.893 73.0002V72.2502H125.143Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n    <path d=\"M41.7142 72.2502H0.75V11.1787H61.8215V73.0002C61.8215 106.84 34.4956 134.414 0.75 134.817V115.458C23.8204 115.056 42.4642 96.1647 42.4642 73.0002V72.2502H41.7142Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n<\/svg>\n<\/div>\n            <picture class=\"block h-[314px] md:h-[442px] mx-auto md:mx-none w-full max-w-[280px] md:w-[295px] md:-top-[77px] rounded-lg relative md:absolute shadow shadow-1 overflow-hidden\">\n        <source srcset=\"\" media=\"(max-width: 768px)\">\n        <img decoding=\"async\" src=\"https:\/\/www.vallourec.com\/app\/uploads\/2023\/09\/Thomas-Bordenave.png\" alt=\"\" loading=\"lazy\" class=\"w-full h-auto min-w-full min-h-full object-cover select-none pointer-events-none\">\n      <\/picture>\n        <div class=\"relative -z-10 flex flex-col min-h-[321px] md:pt-[55px] md:custom-padding-right p-4 md:pl-[109px] md:ml-[234px] md:mt-0 mt-12 rounded-lg md:rounded-none bg-blue-secondary-200\">\n    <div class=\"block md:hidden absolute right-0 -top-[30px]\"><svg width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M42.857 24.2501H29.3213V4.32153H49.2499V25.0001C49.2499 36.1513 40.3775 45.2692 29.3213 45.6653V40.0174C37.2654 39.6253 43.607 33.0399 43.607 25.0001V24.2501H42.857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<path d=\"M14.2857 24.2499H0.75V4.32129H20.6786V24.9999C20.6786 36.1511 11.8062 45.269 0.75 45.6651V40.0171C8.69411 39.6251 15.0357 33.0396 15.0357 24.9999V24.2499H14.2857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<\/svg>\n<\/div>\n    <div class=\"pb-[24px] text-blue-secondary-800 italic leading-[40px] flex flex-col justify-center flex-1\">L'objectif initial de notre plateforme &eacute;tait de g&eacute;n&eacute;rer des leads en proposant des produits disponibles &agrave; l'achat en Europe. Dix-huit mois plus tard, notre proposition de valeur fondamentale \"Rapide. Facile. Fiable\" est toujours d'actualit&eacute;, mais notre objectif est d&eacute;sormais plus ambitieux.<\/div>\n    <div class=\"pb-[28px] flex flex-col\">\n      <div class=\"title-h6\">Thomas Bordenave<\/div>\n      <div class=\"text-subtitle text-grey-700\">Responsable du d&#233;veloppement commercial de la plateforme e-commerce de Vallourec<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a260b0f elementor-widget elementor-widget-spacer\" data-id=\"a260b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94d0c1 elementor-widget elementor-widget-text-editor\" data-id=\"d94d0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #009ee0;\">De la g&#233;n&#233;ration de leads en ligne au commerce &#233;lectronique<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121f6e6 elementor-widget elementor-widget-spacer\" data-id=\"121f6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb01767 elementor-widget elementor-widget-spacer\" data-id=\"cb01767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c580f elementor-widget elementor-widget-text-editor\" data-id=\"84c580f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La g&eacute;n&eacute;ration de leads en ligne permet aux entreprises d&rsquo;identifier des clients potentiels pour leurs produits et\/ou services. Et c&rsquo;&eacute;tait bien l&rsquo;objectif du premier site Smartengo<sup>TM<\/sup>. Ainsi, les clients int&eacute;ress&eacute;s par un produit pouvaient entrer directement en contact avec les &eacute;quipes commerciales de Vallourec. Mais la vente finale &eacute;tait g&eacute;n&eacute;ralement conclue hors ligne. En outre, le nombre de produits propos&eacute;s sur le site &eacute;tait souvent limit&eacute; et la disponibilit&eacute; des stocks n&rsquo;&eacute;tait pas mise &agrave; jour en temps r&eacute;el.&nbsp;<br>\n<br>\n<strong>Suite aux diff&eacute;rents retours des clients, l&rsquo;&eacute;quipe digitale de Vallourec en charge du projet a d&eacute;cid&eacute; de revoir le parcours client sur le site.&nbsp; &nbsp;<br>\n<br>\n<\/strong><em>\u00ab\u00a0La version pr&eacute;c&eacute;dente du site &eacute;tait principalement un catalogue de produits\u00a0\u00bb, <\/em>explique Logan Bertau, responsable du projet de plateforme e-commerce chez Vallourec. <em>\u00ab\u00a0Nous avons pu g&eacute;n&eacute;rer un certain nombre de bons contacts avec des clients et prospects, mais moins de demandes de devis. Les clients estimaient que leur parcours n&rsquo;&eacute;tait pas assez convivial, trop de clics apr&egrave;s la s&eacute;lection des produits, par exemple, et nous savions donc que nous devions travailler sur ce point\u00a0\u00bb.&nbsp;<\/em><br>\n<br>\n<strong>Une nouvelle plateforme technique, dot&eacute;e d&rsquo;une approche \u00ab\u00a0&eacute;volutive\u00a0\u00bb visant &agrave; mieux s&rsquo;adapter &agrave; l&rsquo;offre et &agrave; la demande, a &eacute;t&eacute; mise en place, permettant ainsi d&rsquo;am&eacute;liorer consid&eacute;rablement la gestion des stocks. <\/strong>De plus, le nouvel environnement de back-office communique d&eacute;sormais directement avec les &eacute;quipes approvisionnement et logistique afin de fournir des d&eacute;lais de livraison plus pr&eacute;cis. Le r&eacute;sultat est un site de e-commerce enti&egrave;rement fonctionnel qui reproduit l&rsquo;exp&eacute;rience utilisateur offerte par les g&eacute;ants du commerce en ligne.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c862a elementor-widget elementor-widget-spacer\" data-id=\"88c862a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb6920 elementor-widget elementor-widget-spacer\" data-id=\"1fb6920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb2438 elementor-widget elementor-widget-testimonial\" data-id=\"2fb2438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial w-full md:mt-[79px] md:mb-[44px] my-0 relative\">\n  <div class=\"md:block hidden absolute right-0 -top-[79px] custom-padding-right\"><svg width=\"146\" height=\"146\" viewBox=\"0 0 146 146\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M125.143 72.2502H84.1787V11.1787H145.25V73.0002C145.25 106.84 117.924 134.414 84.1787 134.817V115.458C107.249 115.056 125.893 96.1647 125.893 73.0002V72.2502H125.143Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n    <path d=\"M41.7142 72.2502H0.75V11.1787H61.8215V73.0002C61.8215 106.84 34.4956 134.414 0.75 134.817V115.458C23.8204 115.056 42.4642 96.1647 42.4642 73.0002V72.2502H41.7142Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n<\/svg>\n<\/div>\n    <div class=\"relative -z-10 flex flex-col min-h-[321px] md:pt-[55px] md:custom-padding-right p-4 md:pl-20 md:pr-20 md:pb-[55px] md:mt-0 mt-12 rounded-lg md:rounded-none bg-blue-secondary-200\">\n    <div class=\"block md:hidden absolute right-0 -top-[30px]\"><svg width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M42.857 24.2501H29.3213V4.32153H49.2499V25.0001C49.2499 36.1513 40.3775 45.2692 29.3213 45.6653V40.0174C37.2654 39.6253 43.607 33.0399 43.607 25.0001V24.2501H42.857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<path d=\"M14.2857 24.2499H0.75V4.32129H20.6786V24.9999C20.6786 36.1511 11.8062 45.269 0.75 45.6651V40.0171C8.69411 39.6251 15.0357 33.0396 15.0357 24.9999V24.2499H14.2857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<\/svg>\n<\/div>\n    <div class=\"pb-[24px] text-blue-secondary-800 italic leading-[40px] flex flex-col justify-center flex-1\">Le nouveau site offre un acc&egrave;s direct et en temps r&eacute;el aux produits disponibles et aux prix. Maintenant, il est extr&ecirc;mement facile pour les clients de s&eacute;lectionner des produits et de les ajouter &agrave; leur panier.<\/div>\n    <div class=\"pb-[28px] flex flex-col\">\n      <div class=\"title-h6\">Logan Bertau<\/div>\n      <div class=\"text-subtitle text-grey-700\">Responsable du projet de plateforme e-commerce chez Vallourec<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7739c elementor-widget elementor-widget-spacer\" data-id=\"2a7739c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da85e8 elementor-widget elementor-widget-text-editor\" data-id=\"7da85e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #009ee0;\">+1 000 produits Vallourec disponibles &#224; l&#39;achat en un seul clic<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34bdd0 elementor-widget elementor-widget-spacer\" data-id=\"a34bdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd694d elementor-widget elementor-widget-spacer\" data-id=\"dfd694d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11e2b6 elementor-widget elementor-widget-text-editor\" data-id=\"d11e2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd&rsquo;hui, sur Smartengo<sup>TM<\/sup>, ce sont plus de 1 000 r&eacute;f&eacute;rences, issues de toutes les lignes de produits Vallourec dans le monde, qui sont propos&eacute;es &agrave; la vente en ligne au prix du march&eacute;. En compl&eacute;ment, les clients peuvent &eacute;galement envoyer des demandes pour des produits sp&eacute;cifiques, non propos&eacute;s sur le site web, via un syst&egrave;me, dit \u00ab\u00a0&agrave; la demande\u00a0\u00bb. Enfin, gr&acirc;ce &agrave; une cha&icirc;ne logistique optimis&eacute;e, les d&eacute;lais de livraison sont plus rapides que jamais.<br>\n<br>\n<em>\u00ab\u00a0Dans notre secteur, les d&eacute;lais de livraison des produits peuvent aller de six mois &agrave; un an\u00a0\u00bb,<\/em> explique Thomas Bordenave. <em>\u00ab\u00a0L&rsquo;acc&egrave;s imm&eacute;diat &agrave; des produits en stock peut donc aider nos clients &agrave; finaliser leurs projets plus rapidement\u00a0\u00bb.&nbsp;<\/em><br>\n<br>\nEt les avantages pour les clients ne s&rsquo;arr&ecirc;tent pas l&agrave;.&nbsp;&nbsp;<br>\n<br>\n<strong>Comme le site web permet un acc&egrave;s plus facile aux produits, les responsables commerciaux du Groupe peuvent se concentrer sur des t&acirc;ches &agrave; plus forte valeur ajout&eacute;e. Ils ont ainsi la possibilit&eacute; de proposer aux clients des recommandations de produits personnalis&eacute;es et de renforcer encore davantage la relation client.&nbsp;&nbsp;<\/strong><br>\n<br>\n<em>\u00ab\u00a0Notre vision est de faire en sorte que le site g&egrave;re toutes les transactions entre acheteurs et vendeurs\u00a0\u00bb, <\/em>explique Logan Bertau. <em>\u00ab\u00a0Cela permet &agrave; nos responsables commerciaux de se concentrer sur le support aux clients afin qu&rsquo;ils comprennent mieux les options techniques de chaque produit, et leur apporter ainsi une v&eacute;ritable valeur ajout&eacute;e\u00a0\u00bb.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3f0ff elementor-widget elementor-widget-spacer\" data-id=\"aa3f0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe207e elementor-widget elementor-widget-spacer\" data-id=\"efe207e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c920d63 elementor-widget elementor-widget-text_image\" data-id=\"c920d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"apply-vallourec-typo\">\n      <div class=\"block sm:flex\">\n      <picture class=\"block sm:hidden w-full mb-4\">\n        <source srcset=\"https:\/\/www.vallourec.com\/app\/uploads\/2023\/09\/20201019-Smartengo-upgrade-screenshot.jpg\" media=\"(max-width: 768px)\">\n        <img decoding=\"async\" src=\"https:\/\/www.vallourec.com\/app\/uploads\/2023\/09\/20201019-Smartengo-upgrade-screenshot.jpg\" alt=\"\" loading=\"lazy\" class=\"w-full h-auto min-w-full min-h-full object-cover select-none pointer-events-none\">\n      <\/picture>\n      <div class=\"sm:w-1\/2 w-full sm:pr-2 pr-0 flex-col flex justify-top\">\n                  <picture class=\"hidden sm:block w-full mb-4\">\n            <source srcset=\"https:\/\/www.vallourec.com\/app\/uploads\/2023\/09\/20201019-Smartengo-upgrade-screenshot.jpg\" media=\"(max-width: 768px)\">\n            <img decoding=\"async\" src=\"https:\/\/www.vallourec.com\/app\/uploads\/2023\/09\/20201019-Smartengo-upgrade-screenshot.jpg\" alt=\"\" loading=\"lazy\" class=\"w-full h-auto min-w-full min-h-full object-cover select-none pointer-events-none\">\n          <\/picture>\n                \n      <\/div>\n      <div class=\"sm:w-1\/2 w-full sm:pl-2 pl-0 flex-col flex justify-top\">\n                <p><span style=\"color: #009ee0;\">Soutenir les clients m&#234;me en cas de blocage<\/span><\/p><p>L'&eacute;quipe digitale a d&eacute;velopp&eacute; cette nouvelle version de la plateforme e-commerce en huit mois, un planning ambitieux pour lequel il a fallu composer avec les deux mois de confinement impos&eacute;s &agrave; la majeure partie des pays europ&eacute;ens. <strong>Compte tenu de cette situation sans pr&eacute;c&eacute;dent, les avantages consid&eacute;rables d'une solution de vente en ligne sont rapidement devenus une &eacute;vidence pour tous les acteurs du secteur.&nbsp;<\/strong><\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8098c elementor-widget elementor-widget-spacer\" data-id=\"4e8098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f704c elementor-widget elementor-widget-spacer\" data-id=\"c4f704c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4a108 elementor-widget elementor-widget-testimonial\" data-id=\"1f4a108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"testimonial w-full md:mt-[79px] md:mb-[44px] my-0 relative\">\n  <div class=\"md:block hidden absolute right-0 -top-[79px] custom-padding-right\"><svg width=\"146\" height=\"146\" viewBox=\"0 0 146 146\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M125.143 72.2502H84.1787V11.1787H145.25V73.0002C145.25 106.84 117.924 134.414 84.1787 134.817V115.458C107.249 115.056 125.893 96.1647 125.893 73.0002V72.2502H125.143Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n    <path d=\"M41.7142 72.2502H0.75V11.1787H61.8215V73.0002C61.8215 106.84 34.4956 134.414 0.75 134.817V115.458C23.8204 115.056 42.4642 96.1647 42.4642 73.0002V72.2502H41.7142Z\"\n        stroke=\"#009EE0\" stroke-width=\"1.5\" \/>\n<\/svg>\n<\/div>\n    <div class=\"relative -z-10 flex flex-col min-h-[321px] md:pt-[55px] md:custom-padding-right p-4 md:pl-20 md:pr-20 md:pb-[55px] md:mt-0 mt-12 rounded-lg md:rounded-none bg-blue-secondary-200\">\n    <div class=\"block md:hidden absolute right-0 -top-[30px]\"><svg width=\"50\" height=\"50\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M42.857 24.2501H29.3213V4.32153H49.2499V25.0001C49.2499 36.1513 40.3775 45.2692 29.3213 45.6653V40.0174C37.2654 39.6253 43.607 33.0399 43.607 25.0001V24.2501H42.857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<path d=\"M14.2857 24.2499H0.75V4.32129H20.6786V24.9999C20.6786 36.1511 11.8062 45.269 0.75 45.6651V40.0171C8.69411 39.6251 15.0357 33.0396 15.0357 24.9999V24.2499H14.2857Z\" stroke=\"#009EE0\" stroke-width=\"1.5\"\/>\n<\/svg>\n<\/div>\n    <div class=\"pb-[24px] text-blue-secondary-800 italic leading-[40px] flex flex-col justify-center flex-1\">Pendant le confinement, le site, dans sa version pr&eacute;c&eacute;dente, a &eacute;t&eacute; un soutien essentiel pour nos clients et de notre &eacute;quipe commerciale. Les clients pouvaient nous contacter facilement et obtenir un devis. En compl&eacute;ment, l'&eacute;quipe commerciale pouvait organiser des r&eacute;unions en ligne avec les clients et alimenter les discussions avec les informations disponibles sur le site.<\/div>\n    <div class=\"pb-[28px] flex flex-col\">\n      <div class=\"title-h6\">Geoffroy de Roffignac<\/div>\n      <div class=\"text-subtitle text-grey-700\">Directeur e-commerce<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9ef67 elementor-widget elementor-widget-spacer\" data-id=\"4b9ef67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c96af elementor-widget elementor-widget-spacer\" data-id=\"67c96af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f841b6 elementor-widget elementor-widget-text-editor\" data-id=\"9f841b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;&eacute;quipe projet est optimiste : les nouvelles fonctionnalit&eacute;s mise en &oelig;uvre dans cette nouvelle version du site vont tr&egrave;s rapidement apporter une valeur suppl&eacute;mentaire aux clients.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a322e4 elementor-widget elementor-widget-spacer\" data-id=\"7a322e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3e8dc elementor-widget elementor-widget-spacer\" data-id=\"0f3e8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4243f00 elementor-widget elementor-widget-button\" data-id=\"4243f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-left\">\n      <a class=\"no-underline\" href=\"http:\/\/smartengo.vallourec.com\" target=\"_self\">\n      <button class=\"btn btn-primary my-1\">\n        <span class=\"pr-3 fas fa-chevron-right\"><\/span>        Vous souhaitez d&eacute;couvrir le nouveau site et l&rsquo;offre &eacute;tendue qu&rsquo;il propose aujourd&rsquo;hui ? Visitez le site Smartengo.vallourec.com&nbsp;\n      <\/button>\n    <\/a>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64abd77 elementor-widget elementor-widget-spacer\" data-id=\"64abd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acf5bf9 elementor-widget elementor-widget-spacer\" data-id=\"acf5bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd27c4 elementor-widget elementor-widget-button\" data-id=\"4dd27c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-left\">\n      <a class=\"no-underline\" href=\"\/fr\/accueil\/actualites\/\" target=\"_self\">\n      <button class=\"btn btn-primary my-1\">\n        <span class=\"pr-3 fas fa-chevron-right\"><\/span>        Voir toutes les actualit\u00e9s\r\n            <span class=\"more\"><\/span>\n      <\/button>\n    <\/a>\n  <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83f79b elementor-widget elementor-widget-spacer\" data-id=\"e83f79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plateforme e-commerce SmartengoTM : un site repens\u00e9 pour faciliter les achats en ligne des clients<\/p>\n","protected":false},"author":0,"featured_media":4288,"template":"","meta":{"_acf_changed":false},"categories":[230],"tags":[],"class_list":["post-4291","news","type-news","status-publish","has-post-thumbnail","hentry","category-vam-fr"],"acf":[],"yoast_head":"<title>Plateforme e-commerce Smartengo repens\u00e9e - Vallourec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vallourec.com\/fr\/news\/plateforme-e-commerce-smartengo-repensee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plateforme e-commerce Smartengo repens\u00e9e - Vallourec\" \/>\n<meta property=\"og:description\" content=\"Plateforme e-commerce SmartengoTM : un site repens\u00e9 pour faciliter les achats en ligne des clients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vallourec.com\/fr\/news\/plateforme-e-commerce-smartengo-repensee\/\" \/>\n<meta property=\"og:site_name\" content=\"Vallourec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/Vallourec\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vallourec.com\/app\/uploads\/2020\/11\/20201019-Smartengo-upgrade-customer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Vallourec\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vallourec.com\/fr\/news\/plateforme-e-commerce-smartengo-repensee\/\",\"url\":\"https:\/\/www.vallourec.com\/fr\/news\/plateforme-e-commerce-smartengo-repensee\/\",\"name\":\"Plateforme e-commerce Smartengo repens\u00e9e - 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