"Hit hard throughout the past few months by the plummeting price of oil and deferred investments from customers in the oil industry, the Group has launched a large-scale transformation plan to reinforce its competitiveness, increase the differentiation of its offer and develop its market share.
To support this effort and improve its business activities, Vallourec is strengthening its brand with a signature, "Smart tubular solutions", that highlights its ability to meet customer requirements and the ingenuity of its solutions. This signature will be used in a targeted advertising campaign, mainly in the on and off line trade press. The campaign will take place in two waves, one May and the other September."
Group Communication VP