Vallourec adopts a single brand and new visual identity

28/05/2013 - Corporate
Vallourec adopts a single brand and new visual identity to reinforce its global leadership and support its growth strategy

​The move marks a new milestone in the Group’s history, which was formed beginning in the late 19th century through successive mergers of numerous companies. In today uniting all entities under the same brand, Vallourec reaffirms its leadership and creates a true premium label, which guarantees the same level of excellence and quality to its customers worldwide.

 

According to Philippe Crouzet, Chairman of Vallourec’s Management Board: "We want the Vallourec brand to be the benchmark for performance, reliability and safety. It reflects our commitment to customers and partners, setting the grounds for a relationship of total confidence with them. The adoption of a single brand is also a means to unite our 23,000 employees around a common culture based on innovation and excellence, all of which will further strengthen us in achieving our ambitious growth targets."

Deployment of the Vallourec brand will begin in June and continue progressively through the end of 2014.

Modernization of the logo

Vallourec’s logo, designed in 1974, evokes the Group’s tubular products whilst forming its first initial, “V”.
It is modernized to better illustrate the Group’s premium positioning.


Download the new Vallourec's logo in .jpeg format
Download the new Vallourec's logo in .gif format

 

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