Each year in France, the Top Com awards, attributed by a jury of communication professionals, salute the best communication campaigns led by companies and organizations.
The brand campaign is part of Vallourec's new signature "Smart Tubular Solutions". It was rolled out in the press and on specialized websites, between June and October 2016, covering the Group's three key markets: South Asia (China and Asia-Pacific), the Middle East and North America.
Five advertisements were produced, illustrating the Vallourec’s most emblematic projects. They featured a powerful tagline "We make the impossible possible" and were thus characterized by a tone very different from the one habitually used in the industrial sector. They show Vallourec’s ability to help customers overcome challenges thanks to the ingenuity of its employees and their pioneering spirit.
Discover the best moments of the campaign on our